Poorvi Rathore

2026Sniff dog adoption app

Dog adoption app | Swipe match and adopt indie dogs

A dating app inspired adoption platform that matches people with dogs from shelters near them, guides you through every step till adoption day.

Type
Concept Project
Platform
Sniff mobile app
Scope
Research, flows, UI
A hand holding a phone showing Sniff’s mutual-like screen, on a peach background

THE CONTEXT

Shelters are full and the tools haven’t moved in a decade. Adoption sites sort living animals like inventory, by breed, by looks and them dump you into email chains and endless printable pdf applications

PROBLEMS

Looks first browsing
People have no idea if the dog is fit to their current living conditions
The paperwork cliff
Application is a printable pdf and a two-week wait, that’s where most adopters give up
Silence both ways
Volunteer run shelters juggle inboxes, adopters hear nothing for days and assume no
Sniff, India’s most eligible indies: three app screens on a coral background

OPPORTUNITY AREAS

CONSTRAINTS


THE APPLICATION

Sniff is a mobile app that makes adopting India’s indie dogs simple, personal and engaging. Inspired by dating apps, it lets users swipe through shelter dogs, filter by lifestyle fit, and send likes directly to rescues. Once a shelter likes them back, users can chat, apply and book a meet, all in one place. A guided journey tracks every step from the first like to adoption day, so the process feels clear and trustworthy.

Onboarding

Lifestyle Match

Discover

Onboarding screen: a dog photo with “Love at first Sniff.” and a Get Started buttonOnboarding screen: “Every like is a promise” with a stack of adoptable dog cardsOnboarding screen: “From like to leash”, the four steps from liking a dog to Furever DayLifestyle quiz step 1 of 3: “Where will they live?” with Apartment, House and CountrysideLifestyle quiz step 2 of 3: “Had a dog before?” with first timer, some experience and pro parentDiscover feed: a large photo card of Bholu, 2 years, with pass and like buttonsFilters bottom sheet with size and temperament chips, Good with toggles and an experience sliderMutual like screen: “Sheru thinks you are the one” with Say hi and Keep Browsing buttonsLikes screen: a two-column grid of liked dogsMessages screen listing shelter conversationsChat with Paws Rescue about meeting Sheru this weekendSheru’s application, step 2 of 4: “Who’s home during the day?” with Save Draft and NextYour Journey timeline: liked, chatted, application sent, meet and greet, home check, adopt day

THE HOOK

One face, one promise, no carousal of illustrations

THE MECHANIC

Teaches the swipe with real, currently adoptable dogs

THE PROMISE

Kills the biggest fear, bureaucracy by showing the whole journey as a finishable checklist.

A three-question quiz asks about home, experience and your dog size preference, so it only shows dogs that suit adopter’s lifestyle.

Each card leads with a large photo and shows the dog’s name, age, shelter and personality traits at a glance. Users swipe or tap to pass or like, and every like goes straight to the shelter.

A bottom sheet that opens over the Discover feed. Users can narrow the deck by size, temperament, compatibility with kids and other dogs, and experience level, using simple chips, toggles and a slider. One tap on Done applies the filters and takes them straight back to swiping.

The Match Moment

When the shelter likes you back its mutual!

Each card leads with a large photo and shows the dog’s name, age, shelter and personality traits at a glance. Users swipe or tap to pass or like, and every like goes straight to the shelter.

Every dog you’ve liked, in one tidy grid.

All your shelter conversations together

Every dog you’ve liked, in one tidy grid.

A short, guided form that replaces lengthy adoption paperwork. Questions appear one section at a time, with completed answers collapsing as the user moves ahead. A progress bar shows how far along they are, and Save Draft lets them pause and return anytime.

A clear timeline that tracks every step of the adoption, from the first like to adoption day. Completed steps are checked off, the current step is highlighted with key details like the meet-up address, and upcoming steps stay visible. Users always know where things stand and what comes next.

UI ELEMENTS

Sniff UI elements: buttons, chips, selection cards, timeline nodes, floating dock and controls

DESIGN SYSTEM

Sniff design system: DM Sans in Regular, Semibold and Bold, five colour swatches and their usage proportions

INFORMATION ARCHITECTURE

Information architecture: App launch, Onboarding, Lifestyle quiz, Discover (with Filters), Swipe, Likes sent, Shelter likes back (or Not this time), It’s a match, Chat, Application, Journey, Meet and greet, Adoption day

PERSONAL LEARNINGS

Balancing tone with responsibility - A playful visual language can coexist with a serious purpose when it’s supported by clear information hierarchy and transparent processes.

Simplifying complex processes - Breaking a lengthy adoption application into short, focused steps showed how chunking information improves completion and reduces drop-off.

Designing for both sides of a marketplace - The experience had to work for adopters and shelters alike, which meant balancing ease of use for one with minimal workload for the other.